Shortform series with e.l.f makeup and Channel 4.0
Series director of Channel 4.0’s first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. Cosmetics.
‘Ready or Not?!’ sees content creator Adeola Patronne and special guests dive headfirst into unfamiliar worlds of work while expressing their true selves through style, makeup, and skincare. Episodes begin with Adeola and friends using e.l.f. products to prepare for mystery adrenaline-fueled activities, which include a win-or-lose football challenge as well as a day out at a vegan animal sanctuary shovelling muck and a high-octane session stunt training with a Hollywood pro.